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Strategic Key Account Management

How to Become the Preferred Supplier to your Key Account Customers

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This intensive training course on Strategic Key Account Management has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
19 - 23 Nov 2018 London-UK $4,950

Why Choose this training Course?

Most business-to-business companies have key account customers and it is essential to secure continuous business from those customers. The ideal outcome is to build relationships with the right decision-makers at different levels in their organisation so that you become their preferred collaborative partner. This requires a clear key account strategy and a different understanding of what can bring superior value to the customer.

It is not just about your key account team dealing with the usual buyers. You also need to influence other decision-makers and external stakeholders.

This training course shows you how to construct an effective key account strategy and make it work in practice.

This training course will feature:

  • How to identify and influence the right decision-makers
  • Overcoming price competition and maintaining margins
  • Becoming the customer’s most influential partner
  • Winning the biggest share of customer’s spend
  • How to construct a strategic key account plan
  • How to implement the plan as a team

What are the Goals

By the end of this training course you should be able to:

  • Create a key account strategy and know how to apply it
  • Re-position your company within the account
  • Create propositions that win preference with the people who matter
  • Circumvent buyers who destroy your margins
  • Influence specifications and negotiate from a stronger position
  • Use your key account team more effectively

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

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