This intensive training course on Strategic Key Account Management has been specifically designed to give professionals the skills needed to accomplish your company's goals.
|19 - 23 Nov 2018||London-UK||$4,950|
Most business-to-business companies have key account customers and it is essential to secure continuous business from those customers. The ideal outcome is to build relationships with the right decision-makers at different levels in their organisation so that you become their preferred collaborative partner. This requires a clear key account strategy and a different understanding of what can bring superior value to the customer.
It is not just about your key account team dealing with the usual buyers. You also need to influence other decision-makers and external stakeholders.
This training course shows you how to construct an effective key account strategy and make it work in practice.
This training course will feature:
By the end of this training course you should be able to: