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Reputation Management & Strategic Communications

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Why Choose this training Course?

Organizations with strong reputations do better financially, attract and keep talent at lower costs, have lower costs of capital, and more easily gain support from stakeholders. Organizations that do not manage their reputation have it managed for them by competitors, critics or others. Reputation is the perceptions of your organisation in the minds of stakeholders. In this highly interactive 5-day training course in Dubai you will learn how reputation management combines elements of strategy, management, marketing, customer service, communications, and human resources. The process of reputation management involves aligning the goals, values and behaviours of your organisation to build credibility and trust among stakeholders.

This training course will feature:

  • Discovering the drivers of your corporate reputation
  • Critical evaluation of your reputation identifying any gaps in perceptions
  • Mapping your desired reputation and test for organisational alignment
  • Designing communications tactics to provide reputational levers
  • Develop a communications strategy for reputation management

What are the Goals

By the end of this training course participants will be able to:

  • Accurately identify the strategic impact of communications on reputation
  • Measure and map stakeholder perceptions including social media sentiment
  • Write a communications plan to defend and develop reputation
  • Produce a clearly reasoned reputational defence plan and implement it
  • Deliver business excellence for organisational reputation alignment

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