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Public Relations and Successful Campaigns

Keys to Corporate Reputation

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This intensive training course on Public Relations and Successful Campaigns has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
18 - 22 Feb 2019 London-UK $5,950

Why Choose this training Course?

This state-of the-art training course covers the practice of Public Relations and in the 2010s. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. Sustained public relations campaigns can help build public perceptions, develop reputation with key stakeholders and drive strategic organisational change. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. 

This training course will feature:

  • Understanding the basis of both positive Public Relations and defensive PR
  • Selecting and use a range of powerful planning tools to manage reputation in a complex media environment
  • Managing campaigns to change behaviour and develop reputation
  • Shaping external perceptions of your organisation by first class internal communications
  • Developing a strategic PR approach and a clear plan of action

What are the Goals

By the end of this training course participants will be able to:

  • Develop a problem-solving approach to match PR strategy to business objectives
  • Critically examine the PR campaigns and the purposes that they can achieve
  • Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • Develop clear strategies for the use of channels and media
  • Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • Learn how to evaluate PR to demonstrate success to the business and to develop PR methodology

Your Potential, Our Passion!

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