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The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.
As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.
This Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.
This training course will feature:
By the end of this training course you should be able to: