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Product Management
for Business to Business (B2B) Companies

Lifting your Head from the Product and Learning to Lead in the Market

Home » Training Courses » Management and Leadership » Product Management for Business to Business (B2B) Companies

This intensive training course on Product Management
for Business to Business (B2B) Companies has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
24 - 28 Sep 2018 London-UK $4,950

Why Choose this training Course?

The role of a product manager has changed in business-to business markets due to greater price competition, commoditisation and shorter product life-cycles, which can erode profit margins.

As a result, product managers are now expected to take the lead and ensure that their products and solutions are sold and marketed effectively, and profitably, throughout the product life-cycle. They now have to develop a commercial and market understanding, not just a technical one.

This Training course will show you how to adopt the latest best-practice, become a more strategic market-focused product manager; and develop product marketing plans that will help you to meet your objectives.

This training course will feature:

  • Best practice B2B product management
  • How to achieve product marketing objectives
  • How to think strategically
  • How to create superior value propositions
  • How to manage your products in the market
  • How adopt a clear direction instead of fire-fighting

What are the Goals

By the end of this training course you should be able to:

  • Take the lead in marketing your products
  • Construct a product marketing plan
  • Adopt a more market-focused mind-set
  • Think and act strategically
  • Avoid being drawn into operational issues
  • Understand value and avoid price erosion

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

Training Calender

Accreditations and Certifications

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