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Managing Marketing Communications for Business-to-Business

Marketing communications are more effective when they are structured, planned and integrated

Home » Training Courses » Sales & Marketing » Managing Marketing Communications for Business-to-Business

This intensive training course on Managing Marketing Communications for Business-to-Business has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
17 - 21 Dec 2018 London-UK $4,950
09 - 13 Jun 2019 Dubai-UAE $5,950

Why Choose this training Course?

Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.

For marketing communications to achieve the desired results they must be correctly focused, and co-ordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.

On this training course you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.

This training course will feature:

  • The ‘four contexts’ you must understand
  • Defining the marketing communications strategy
  • Communicating to win preference with decision-makers
  • Raising credibility through important stakeholders
  • Prioritising and targeting the right people
  • Co-ordinating communications tools and messages

What are the Goals

By the end of this training course you should be able to:

  • Construct credible marketing communications plans
  • Build your plan on clear principles and evidence
  • Convince colleagues to adopt your plan
  • Integrate your communications and marketing strategy
  • Communicate your brand consistently
  • Use your communications budget effectively

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

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