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International Marketing

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This intensive training course on International Marketing has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
09 - 13 Dec 2018 Dubai-UAE $4,750

Why Choose this training Course?

International marketing is important for most companies because business has become globalized. Globalization is the growing interdependence of national economies- involving primarily customers, producers, suppliers and governments in different markets.

International marketing reflects the trend of firms selling and distributing products and services in many countries around the world. International marketing (which takes place all around us every day) offers new opportunities and challenges and has a major effect on our lives.

For many years, the globalization of markets, caused by the convergence of tastes across borders, was thought to result in very large multinational enterprises that could use their advantage in scale economies to introduce world-standardized products successfully. However, the bigger and more open the world economy becomes, the more small and middle sized companies will dominate.

This training course will feature:

  • How to start or improve the process of expanding business abroad
  • The different forms of market entry: exporting, licensing, franchising, foreign direct investment, joint-ventures, strategic alliances
  • How to deal with different types of risks (political risk, ownership risk, operating risk, transfer risk)
  • The difference between standardization versus adaptation of products and services
  • How to adapt pricing policies, distribution and promotion in foreign markets

What are the Goals

By the end of this training course participants will be able to:

  • Select the proper entry mode of how to start foreign operations
  • Identify the cultural differences of foreign markets
  • Determine what foreign countries are the most attractive markets for international expansion
  • Understand the various risk elements that international business entails
  • Develop a strategic plan to enter foreign markets

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

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