This intensive training course on Effective Business to Business (B2B) Marketing has been specifically designed to give professionals the skills needed to accomplish your company's goals.
|12 - 16 Nov 2018||London-UK||$4,950|
|17 - 21 Feb 2019||Dubai-UAE||$5,950|
In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way. However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable.They think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.
This training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition.It is specifically for B2B companies and it shows best-practice with many real-life B2B examples.
This training course will feature:
By the end of this training course you should be able to: