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Effective Business to Business (B2B) Marketing

Learning How to Use Marketing Correctly in B2B Markets to Overcome Price Competition

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This intensive training course on Effective Business to Business (B2B) Marketing has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
12 - 16 Nov 2018 London-UK $4,950
17 - 21 Feb 2019 Dubai-UAE $5,950

Why Choose this training Course?

In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way.  However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable.They think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.

This training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition.It is specifically for B2B companies and it shows best-practice with many real-life B2B examples.

This training course will feature:

  • Key principles and practices of B2B marketing
  • A structured marketing process
  • Valuable tools and how to use them
  • How to create a marketing mix
  • How to adopt a market-focused approach
  • Real examples of how to apply it in B2B

What are the Goals

By the end of this training course you should be able to:

  • Help your company to use marketing effectively
  • Know how to overcome price competition
  • Win customers and build better relationships
  • Increase your company’s credibility among stakeholders
  • Prioritise marketing actions and give clear direction
  • Avoid wasteful marketing and increase profit margins

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

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