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Developing & Implementing Strategic Marketing Plans

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This intensive training course on Developing & Implementing Strategic Marketing Plans has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
08 - 12 Oct 2018 Vienna - Austria $4,950

Why Choose this training Course?

In this carer building training course, delegates will understand the structured process of how to build a marketing plan, customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan.

They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.

They will master the key elements of a complete marketing plan.

This training course will feature:

  • How to analyse the external and internal environment;
  • What segments of the market to target and how to choose a proper positioning
  • How to set marketing and financial objectives
  • How to decide on strategies for products, pricing, channels and communication
  • What sales forecasting technique to use

What are the Goals

By the end of this training course, participants will be able to:

  • Construct a marketing plan in general and specifically for their company
  • Develop a plan for a new product
  • Understand what analyses need to be carried out at the outset
  • Define the market, customer segments and buying behaviour
  • Apply control procedures necessary to monitor successful implementation of the marketing plan

Your Potential, Our Passion!

View our complete Training Courses Schedule from here

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