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Business-Case Writing for New Products

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This intensive training course on Business-Case Writing for New Products has been specifically designed to give professionals the skills needed to accomplish your company's goals.

Course Schedule

Date Venue Fees($)
26 - 30 Nov 2018 London-UK $4,950
10 - 14 Feb 2019 Dubai-UAE $5,950

Why Choose this training Course?

Development of new products is essential, but it can be very expensive and it also involves risk. A new product should only be developed if it can be proven that it has a good chance of surviving and thriving in the market.

So to justify the development and launch of a new product, requires a written business-case that takes into account the opportunities and challenges that currently exist, or might arise, in the market.

Anyone who is required to write, present, or contribute to, a written business-case for a new product, should attend this AZTech training course. It will equip you with the insight to address the right issues in the market and use them to justify your proposals in a written business-case.

You will learn how to research the business-case, structure it and write it.

This training course will feature:

  • A process to construct a business-case
  • How to identify the market factors that must be considered
  • Defining a strategy for the business-case
  • Advice on writing and presenting the case
  • How to win support for the case

What are the Goals

By the end of this training course you should be able to:

  • Understand the market challenges that new products face
  • Recognise the essential market factors that underpin a business-case
  • Judge the product idea in terms of potential market success
  • Describe the elements of the case
  • Write a business-case document
  • Justify a business-case for a new product

Your Potential, Our Passion!

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